Janna Safran

Hello, I'm Janna!

I turn mixed-methods data into product insights that drive behavior change.

I apply that across UX research, product strategy, and growth and lifecycle work, from early discovery through activation, retention, and long-term product direction.

Selected projects

Selected work spanning UX research, product strategy, and growth, using mixed-methods data to shape product direction.

Signal to Action — interface detail 1Signal to Action — interface detail 2
AI-Assisted ResearchMixed-Methods AnalysisProduct Strategy

An interactive decision tool for when to surface, adapt, delay, or suppress a wearable insight

Independent Research & Build · 2026
Concierj — interface detail 1Concierj — interface detail 2Concierj — interface detail 3Concierj — interface detail 4
UX ResearchActivation & Retention0 → 1 AI Build

An AI activation layer that recovers boutique-hotel guests lost to pre-booking drop-off

Independent Venture · 2026
Safe Water Network — interface detail 1Safe Water Network — interface detail 2
Lifecycle & RetentionFunnel RedesignMixed-Method Analysis

Rebuilt the donor funnel to cut abandonment by 63% and grew 2 new cohort channels

Safe Water Network