Janna Safran

Hello!

I use mixed-methods data to understand user behavior and turn insights into better products, experiences, and growth strategies.

My background in public health shapes how I approach problems: looking beyond individual pain points to understand the behavioral and systemic factors driving what people do. I pair that lens with a hands-on approach to building, using AI tools to analyze data, prototype ideas, and test solutions quickly.

I'm especially interested in consumer health products that help people better understand their health and turn that knowledge into action.

Portrait of Janna Safran

What I do

Mixed-methods analysisBehavioral insightsProduct strategyA/B testingGrowth & lifecycleAI-applied research synthesisAI prototyping

Methods & tools

Quantitative

Survey analysis · Statistical analysis · Regression · ANOVA · T-tests

Qualitative

Interviews · Concept testing · Usability testing · Thematic analysis

AI

Claude · GPT · Perplexity for research synthesis, pattern identification, and rapid analysis, paired with human judgment to interpret subgroup and population-level findings in context.

Tools

SPSS · Excel · Qualtrics · Salesforce · Coda · Claude Code · Tableau · ArcGIS · Dedoose

I'm a quick learner, enjoy learning new software, and learn best by getting hands-on and building with it.

Education

  • Columbia University · Master of Public Health (MPH)
  • Dickinson College · Sociology (B.A.)